![]() Khaby Lame is a comedy video creator taking TikTok by storm, and his rapidly increasing popularity means he has even overtaken some of the platform’s biggest creators. The post received more than 2,800 reactions and 634 shares in three days. On May 4, 2021, Facebook user Teddy uploaded a Khaby Lame meme to the "Don't click this, or you will regret it ENTERTAINMENT" group. On May 3, 2021, Facebook user Shankar Sarkar reposted the image to the "Marvel Memes" group and the post received more than 16,000 reactions and 21,000 shares in four days. People started joking about him in the same TikTok, made parodies of Khaby, and dedicated their videos to him, which also gained millions of views.Īfter some time, Khaby Lame had his memes expand from object-labeling to photoshopped variants. On April 26, 2021, Khaby Lame passed Gianluca Vacchi to become the most popular TikToker in Italy. He became well known in April 2021 after creating films, where he mocked some strange answers to daily problems. Khaby also modelled for the magazine DLuiRepublica in December 2020. His passion for acting makes him one of the most popular TikTokers in Italy. ![]() In October 2020, he joined the Accademia Agency, which presents itself as Impressive comedy, and TikToker. The agreement includes the creation of a series of NFT collections on Ronaldo that will be offered for sale exclusively on Binance NFT.In July, Khaby collaborates with Kevin Believe in a series of social experiments posted on YouTube that should make us think about the situation of blacks in Italy by playing the most common stereotypes. Recently, Binance also announced its exclusive, multi-year partnership with Cristiano Ronaldo, one of the greatest soccer players ever.Īgain, the goal of the blockchain ecosystem and global infrastructure provider for crypto is to activate a global campaign to introduce Web3 to the footballer’s fans, bringing them closer to the NFT industry in particular. With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space”. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption. “Khaby has become a cultural icon and one of the most entertaining creators globally. James Rothwell, Binance Global Vice President of Marketing also wanted to comment on this: I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!” “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. Welcome aboard Khaby!” Binance and Khaby Lame to increase awareness and adoption of Web3 Thanks to the new collaboration, Binance wants to increase the reach of its ecosystemīroadly speaking, Khaby Lame has become Binance’s influencer of choice to increase Web3 awareness and adoption through its social channels, but also through the launch of exclusive Khaby Lame NFT collections. Launch exclusive Khaby Lame NFT collections.“Meet our new brand ambassador the most followed creator on TikTok. ![]() Through this partnership we will: □Drive crypto education □Launch exclusive Khaby Lame NFT collections □Debunk crypto & Web3 myths □Grow the industry & #Binance ecosystem Meet our new brand ambassador the most followed creator on TikTok □□ Specifically, here are the specific points Binance is targeting with this new collaboration: ![]() The most popular crypto-exchange Binance chooses its new brand ambassador: Khaby Lame, the Italian-Senegalese star who on TikTok has taken the web by storm with his “life hack” videos in which he tackles overly complicated scenarios.Ĭurrently, Lame is the most followed creator on TikTok, with more than 142 million followers on the platform and 78 million followers on Instagram. Binance and Khaby Lame to increase awareness and adoption of Web3.Binance: Khaby Lame as brand ambassador. ![]()
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